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McDonald's serves up digital signage |
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Written by Bryan Harris
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Tuesday, 12 May 2009 15:03 |
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In Chicago, a newly rebuilt McDonald’s incorporates content-managed digital signs. If successful, the installation could take digital signs from novelty to common-place status in McDonald’s stores.
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The role of digital signage in the restaurant |
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Written by Bill Yackey and James Bickers
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Tuesday, 12 May 2009 14:36 |
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Digital Signage depicted is developed by Digital Paper.
This article is excerpted from the guide "Digital Signage in the Restaurant Industry."
Strictly speaking, digital media in the restaurant environment is nothing new. For years, wall-mounted television sets have been staples in certain types of restaurants, usually tuned to a news or sports station.
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Last Updated on Tuesday, 12 May 2009 15:00 |
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Go Green with Digital Paper |
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Written by Erick Schonfeld
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Thursday, 16 April 2009 14:07 |
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 COMMENTARY-- Things go digital. That's just the way it is. Computers, phones, organizers, the tools in your doctor's office, music, cameras, movies, even dog tags and picture frames -- they've all been transformed by digital technology. Yet there's one artifact that has stubbornly resisted the trend -- paper. Despite countless attempts to digitize it or replicate its qualities electronically, paper refuses to get with the program.
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Last Updated on Thursday, 16 April 2009 14:31 |
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Digital Signage is safe for Drivers |
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Written by Administrator
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Thursday, 16 April 2009 12:39 |
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A new study of digital signage and traffic accident rates shows there is no correlation between the two, according to the Foundation for Outdoor Advertising Research and Education, the industry-funded organization which commissioned the study.
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Last Updated on Thursday, 16 April 2009 13:46 |
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Companies are learning Social Media |
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Written by Administrator
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Wednesday, 15 April 2009 19:02 |
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It took a while
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.
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Last Updated on Wednesday, 15 April 2009 19:08 |
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